PURE is a member-owned insurer for responsible high net worth families. They offer exceptional coverage, service and savings for homeowners, automobile and more.

PURE California Launch

When PURE became licensed to write business in California, TLF supported their regional launch with a campaign consisting of multiple waves of direct mail, a comparison tool, voice over and editing of TV spots and media planning and buying. The major initiative contributed heavily to the company attaining its 40% yearly growth goal.


Microsite and Email

Direct Mail