MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyowners. They offer a wide range of financial products and services, including life insurance, annuities, retirement plans and other employee benefits.

Advisor Campaign

To promote MassMutual retirement services to Advisors, we brought the breakthrough theme of “Be Bold. Be Smart. Work Mutually.” to life using exciting imagery depicting people working together to achieve a common goal. Emails and LinkedIn ads drove to the Advisor landing page introducing MassMutual’s leading edge tools, ideas and resources. The video, which when introduced received a standing ovation at MassMutual’s sales meeting, was housed on the landing page.




Digital Ads