HEALTH NET

A California based health insurance provider, Health Net called on The Lift Factor for their open enrollment push.

This campaign targeted small, new-to-Health Net businesses and coincided with the deadline for mandatory employer compliance to Affordable Care Act regulations. The Lift Factor profiled existing Health Net customers to find look-alike prospects and created a compelling theme communicating a sense of urgency to them. We designed and executed an integrated campaign which included segmented sweepstakes promoted through personalized emails, postcards and landing pages, targeted Facebook ads and in-office promotions.