A division of the Hanover Insurance Group, Educators Insurance caters to the insurance needs of Massachusetts teachers and their families. The Lift Factor has provided EIA with numerous cross media lead generation campaigns which included promotional sweepstakes and giveaway incentives to drive traffic and increase revenue.

Insuring the Individual

This integrated campaign included complex data-matching using demographics and mindset targeting to speak to individual lifestyle and buying behaviors. With the mailer and landing page elements offering a highly personalized messaging experience through tailored visuals, copy and offers, response rates to the campaign increased by 40% over prior marketing efforts.

Landing Page

Direct Mail

Audience Segmenting