THE LIFT FACTOR.
HELPING INSURANCE MARKETING RISE. AND SHINE.
When your need for marketing help has right-now urgency, The Lift Factor is ready to hit the ground running. While other agencies flirt with insurance, we’re in a committed relationship. Since insurance marketing is all we do, we’re already up to speed on the industry. Just tell us about your goals and challenges and let’s start meeting your marketing objectives.
OUR CLIENTS
WHAT WE’RE SEEING
While each marketer’s individual circumstances are particularly their own, the challenges of the market are surprisingly common.
Marketer’s need new ways to stand out and better educate consumers, businesses, employers and employees on their value and differentiators.
Carriers are missing out on revenue opportunities by speaking to top producers, non-producers and lost producers in the exact same way.
Independent agents want practice management tools that will help them to grow their business.
With the rise of self-serve models, marketers are incorporating data-driven techniques to convert more online quotes.
HOW WE HELP
Believing that relevance is the key to winning the attention of your agents and brokers, we develop communications based on their engagement level with you.
By combining entertainment with education, our digital tools have educated advisors, assessed risk, evaluated coverage and delivered DIY customized selling materials.
Incorporating persona’s and psychographic segmentation, we engage with future customers who look just like your current customers.
Tracking, measuring and integrating with your CRM platforms provides us with actionable insights to continue to hone our communications.
We visually communicate messaging and use unexpectedly interactive print and digital communications to surprise, engage and motivate.
By combining entertainment with education, our digital tools have educated advisors, assessed risk, evaluated coverage and delivered DIY customized selling materials.
Incorporating persona’s and psychographic segmentation, we engage with future customers who look just like your current customers.
Tracking, measuring and integrating with your CRM platforms provides us with actionable insights to continue to hone our communications.
We visually communicate messaging and use unexpectedly interactive print and digital communications to surprise, engage and motivate.
WHAT WE DO
Combining industry expertise, strategic problem solving skills and creative talents, we generate excitement with unique solutions to your challenges that drive higher response rates and increase revenue.
Click on the purple icons to learn what we do!
Click on the purple icons to learn what we do!
THE HEAVYLIFTERS
Established with the sole purpose of designing on-point campaigns for the insurance industry, The Lift Factor is a full-service communications firm with the breadth and depth of experience and services to create impactful communications strategies that LIFT your bottom line. Meet the Heavylifters…
Kevin Gilligan
Heavylifter | Chief Executive Officer
Kevin has over 25 years of experience in direct marketing, mostly working with insurance and financial service customers. He brings a deep understanding of the sales and marketing challenges facing insurance carriers and ideas on how to solve those challenges. When not performing heavy lifting responsibilities Kevin enjoys cooking, entertaining friends and spending time in the Cape with his wife Donna and kids, Mackenzie and Austin.
Heavylifter | Chief Executive Officer
Kevin has over 25 years of experience in direct marketing, mostly working with insurance and financial service customers. He brings a deep understanding of the sales and marketing challenges facing insurance carriers and ideas on how to solve those challenges. When not performing heavy lifting responsibilities Kevin enjoys cooking, entertaining friends and spending time in the Cape with his wife Donna and kids, Mackenzie and Austin.
Michael Dambra
Heavylifter | VP, Creative
Michael began his advertising career as an art director at BBDO, NY. In the time since he has been a sales manager, copywriter, account manager, marketing director, producer, and creative director. With well-rounded experience in creative, marketing and sales, Michael creates programs for TLF clients that perform for all three disciplines. Originally from NY, Michael now lives in Chester, CT with his wife Awilda. He enjoys live music, watching baseball, traveling, cooking, exercising, trying new restaurants, sipping wine, living in the summer, and all things dog.
Heavylifter | VP, Creative
Michael began his advertising career as an art director at BBDO, NY. In the time since he has been a sales manager, copywriter, account manager, marketing director, producer, and creative director. With well-rounded experience in creative, marketing and sales, Michael creates programs for TLF clients that perform for all three disciplines. Originally from NY, Michael now lives in Chester, CT with his wife Awilda. He enjoys live music, watching baseball, traveling, cooking, exercising, trying new restaurants, sipping wine, living in the summer, and all things dog.
Erin Fudge Smith
Heavylifter | Art
Erin has been enhancing print, packaging and promotional pieces at agencies in and around Connecticut since graduating from the Art Institute of Boston in 2000. Her career with The Lift Factor started way back then when, through hard work and noticeable talent, she established herself as our parent company’s go-to freelancer. Years later she joined TLF full-time and now serves as our Heavy Lifter of all things Art. Erin provides hands on conceptualization, graphics and design while overseeing the work of freelancers and subcontractors.
Heavylifter | Art
Erin has been enhancing print, packaging and promotional pieces at agencies in and around Connecticut since graduating from the Art Institute of Boston in 2000. Her career with The Lift Factor started way back then when, through hard work and noticeable talent, she established herself as our parent company’s go-to freelancer. Years later she joined TLF full-time and now serves as our Heavy Lifter of all things Art. Erin provides hands on conceptualization, graphics and design while overseeing the work of freelancers and subcontractors.
Raised not far from our Essex office, Erin and her son Jackson reside locally in close proximity to her big family. Often referred to as an old soul, Erin has a great appreciation for old-timey things like antiques, film noir movies, typewriters and jazz music. She enjoys traveling, reading, entertaining friends & family, and prowling antique stores.
One of Erin’s first jobs was with an air-banner towing company. In exchange for flying lessons she would hook the banners to the back of planes. So, if you have ever read a sign in the sky on the Connecticut shoreline, you may already be familiar with her work.
Nick Loeser
Heavylifter | Digital
Nick has worked in database marketing and analytics for 15 years. He brings experience in digital marketing and ecommerce, having founded and sold two successful online businesses. Fluent in several database and business intelligence applications, Nick applies his knowledge to help clients gain deep insights into their marketing campaigns. He lives with his wife Faith, and children Julia and Nathan in upstate New York.
Heavylifter | Digital
Nick has worked in database marketing and analytics for 15 years. He brings experience in digital marketing and ecommerce, having founded and sold two successful online businesses. Fluent in several database and business intelligence applications, Nick applies his knowledge to help clients gain deep insights into their marketing campaigns. He lives with his wife Faith, and children Julia and Nathan in upstate New York.
CONTACT US
How can we help?
Let’s stay in touch.
Sign-up for our monthly newsletter. No spam, no junk, just insurance marketing news.
We’re always seeking top talent. If you’re a driven, passionate person looking for a great opportunity, send us your resume!
jobs@theliftfactor.com
jobs@theliftfactor.com